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Recent Posts
- Mapping the B2B Decision Journey, Is Marketing Enlightened or Handicapped by Digital Tactics?
- Has Digital Marketing delivered on the promise of new revenue growth and increased ROI in Business Marketing?
- Is over reliance on marketing automation stifling your marketing innovation?
- The Ryder Cup 2014 and Business Marketing
- Is digital marketing impersonalizing your business market touch?
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Mapping the B2B Decision Journey, Is Marketing Enlightened or Handicapped by Digital Tactics?
Today’s business marketing is vying for high stake complex solutions and must be modified accordingly for each supplier to stay competitive and relevant. When looking deeper and studying how new technology giants became untouchable, one will find that they deluge … Continue reading
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Has Digital Marketing delivered on the promise of new revenue growth and increased ROI in Business Marketing?
Without much ado the answer is “minimally”. Digital marketing, by itself, does not drive new revenue. Improvements are in process execution and awareness. Digital marketing makes sense in broad-reaching marketing campaigns, such as newsletters, that touch a large volume of … Continue reading
Posted in marketing ROI, Uncategorized
Tagged account insight, account intelligence, B2B sales development, B2B sales enablement, digital marketing, lead generation, market insight, market intelligence, Market research, marketing sales prospecting, marketing spend, new business accounts, sales enablement
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Is over reliance on marketing automation stifling your marketing innovation?
No one will deny that the last few years have seen huge advances in Marketing Automation and while this automation has allowed Business to Consumer marketing companies to thrive it has regressed Business Marketing innovation in certain ways. Business marketers … Continue reading
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The Ryder Cup 2014 and Business Marketing
What the Ryder Cup 2014 tells us about Business Marketing Business Managers often describe their actions in terms of metaphors drawn from sporting events outcomes. In this blog, I’d like to discourse on the parallels between the recently completed 2014 … Continue reading
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Is digital marketing impersonalizing your business market touch?
In some ways the spread of digital marketing spread has had a Doctor Hyde and Mister Jekyll effect on today’s business marketing. On the good side, it is easy and economical to send thousands of messages to increase awareness and … Continue reading
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Do you have the right prospecting strategy and sales enablement tactics for your enterprise solutions?
If one seeks research on solutions sales and marketing he or she may be surprised how little substantive guidance is available on either the process or human resource needs. This lack is probably resulting from a couple of reasons, one … Continue reading
Is your business marketing mimicking consumer marketing
A recent interview with Jeff Bezos on CBS’s 60 minutes alluded to today’s prevailing trends in business marketing. The implied message was ominous for business marketing. As Amazon and the like are more mass marketing than enterprise type businesses, they … Continue reading
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