- Has Digital Marketing delivered on the promise of new revenue growth and increased ROI in Business Marketing?
- Is over reliance on marketing automation stifling your marketing innovation?
- The Ryder Cup 2014 and Business Marketing
- Is digital marketing impersonalizing your business market touch?
- Do you have the right prospecting strategy and sales enablement tactics for your enterprise solutions?
Category Archives: Uncategorized
Has Digital Marketing delivered on the promise of new revenue growth and increased ROI in Business Marketing?
Without much ado the answer is “minimally”. Digital marketing, by itself, does not drive new revenue. Improvements are in process execution and awareness. Digital marketing makes sense in broad-reaching marketing campaigns, such as newsletters, that touch a large volume of … Continue reading
No one will deny that the last few years have seen huge advances in Marketing Automation and while this automation has allowed Business to Consumer marketing companies to thrive it has regressed Business Marketing innovation in certain ways. Business marketers … Continue reading
What the Ryder Cup 2014 tells us about Business Marketing Business Managers often describe their actions in terms of metaphors drawn from sporting events outcomes. In this blog, I’d like to discourse on the parallels between the recently completed 2014 … Continue reading
In some ways the spread of digital marketing spread has had a Doctor Hyde and Mister Jekyll effect on today’s business marketing. On the good side, it is easy and economical to send thousands of messages to increase awareness and … Continue reading
Do you have the right prospecting strategy and sales enablement tactics for your enterprise solutions?
If one seeks research on solutions sales and marketing he or she may be surprised how little substantive guidance is available on either the process or human resource needs. This lack is probably resulting from a couple of reasons, one … Continue reading
A recent interview with Jeff Bezos on CBS’s 60 minutes alluded to today’s prevailing trends in business marketing. The implied message was ominous for business marketing. As Amazon and the like are more mass marketing than enterprise type businesses, they … Continue reading
A recent article in the Harvard Business Review stimulated this blog. We strongly agree with the HBR’s assertion that in the new sales paradigm “insight selling”, delivering the right insight the right way, is the most effective approach to a … Continue reading